Welcome to North America's original provider of quality safety reflectors for pedestrians and cyclists to help make you more visible in limited light!

Need a stocking stuffer idea? Why not give yourself and those you care about a fun product to help you and them stay safer around vehicles by giving them quality reflectors for their jackets, bikes, strollers, backpacks, bags, walkers and your pet's collar!

On Sale reflectors in Sale!

 FREE SHIPPING FOR ORDERS OVER $30 IN CANADA!

Use them all year long for increased visibility!

We have provided quality safety reflectors across North America for over 15 years and take personal safety very seriously.

Interested in imprinted promotional safety reflectors like a square, or a custom design like a feather reflector? No problem, just contact us!

Not all hard reflectors and soft reflective films are created equally, that is why we only provide European compliant safety reflectors. Sadly in North America, there are NO certification requirements for non professional use. Remember, they may look similar...but they may not reflect the same! A dangling 'reflector' that is only reflective on one side, is NOT a safety reflector!

It does not have to be dark for these reflectors to work as most modern vehicles have the lights on even during the day. Dark cloudy days, fog, and rain all contribute to decreased pedestrian visibility. Quality reflectors DO NOT REQUIRE BATTERIES and can make you visible from 500 feet away if used properly!

“I didn’t see him until I was right on him!”

How many times have you heard a driver say these words or even said them yourself? When you’re driving at night, or in conditions of reduced visibility, pedestrians can be extremely difficult to see. It’s a terribly dangerous situation that too often ends in injury or death. In fact, in North America around 5000 pedestrians die in fatal traffic collisions each year and more than 70,000 are injured. Whether you are walking, pushing your child in a stroller (which needs to be reflective as it is the first thing we push out in traffic!), jogging or cycling, quality reflectors are as important as the shoes you put on your feet!

"Children Are Most at Risk"

Unfortunately, children under 15 account for 23% of all pedestrian injuries annually, while children between the ages of 5-9 account for 20% of all pedestrian deaths. That's because children lack the full cognitive and sensory awareness to understand the rules of the road and give their full attention to the vehicles sharing the road with them.

They're far more likely to run out between parked cars to chase after a ball or cross the road even though they see a car approaching, because they assume that since they can see the car, the car can see them.

Are You Canadian?

Consider this: more than 2400 Canadian children are injured and 30 die each year because a car hit them while they were walking beside or across the road. The majority of these injuries and fatalities are preventable.

Most Accidents Happen at Night

Statistics show that 67% of fatal pedestrian crashes peak between 5 p.m. - 11 p.m. Needless to say, along with other contributing factors such as excessive speed or alcohol consumption, reduced visibility plays a significant role in these crashes. But it's not just the darkness of night that reduces a driver's visibility. Rain, snow, fog, the limited light of dusk or dawn, or the lights from other vehicles - all of these elements also make it extremely difficult for drivers to see what's on the road ahead of them. Contrary to what you might think, pedestrians are most at danger in urban environments, not only in rural areas where there are fewer streetlights. In fact, traffic collision statistics clearly show that a higher percentage of pedestrian injuries and fatalities occur on well-lit city streets.

Just because there are street lights, that doesn't mean drivers can see you. Weather conditions such as fog and rain can drastically reduce your visibility. Slick roads make it harder for drivers to stop their vehicles quickly, increasing the distance they need to avoid hitting a pedestrian by two to four times.

Visible intelligence, be reflective!

The good news is, as a pedestrian, there is a simple thing you can do to significantly reduce your chances of being involved in a motor vehicle collision. You've just got to make yourself more VISIBLE when you are out walking, this of course includes all of the pet parents! Both you and your four footed baby need to be visible.

... And the simplest and most cost effective way to do this is to wear a highly reflective dangler or slap wrap so that drivers can easily see you at a distance and have plenty of time to react to your presence.

The Cheapest Life Insurance You Can Buy

Easy To Use

You don't have to wear a reflective vest or one of those costly reflective cycling jackets in order to be visible to cars. (And if you're a parent, you know your teenage kids would probably refuse to wear something like that.)

All you need are small, 2-3 inch reflectors dangling from your backpack, pocket, purse, stroller or attached to your dog's collar. It's the perfect way to increase your visibility and ensure that drivers are able to see you at a distance. This kind of reflector costs around $5-and it can reduce your chances of being hit by a vehicle by 50%! Large volume custom orders are of course less, the higher the volume the lower the price.

Note: Some people think that reflective tape is a good solution but in reality, it's not an effective option for fabric. Reflective tape can fall off, isn't transferable, and loses its reflectivity with washing. The adhesive glue can also wreck your garment by leaving a dark sticky residue behind when it peels off. In contrast, dangling reflectors and high-quality slap wraps can easily be moved from your clothing to a backpack to a baby stroller-or anything else you want to make more visible.

Quality, Affordable, Pedestrian Reflectors

Learn more about alternatives to reflective tape. But finding an effective safety reflector can be more difficult than you'd think-for one astonishing reason... North American Reflectors Do Not Need To Be Certified To Meet Internationally Recognized Safety Standards!

Here's what we mean... In Europe, all pedestrian safety reflectors must demonstrate a minimum reflectivity of 400 C.I.L. (coefficient of luminous intensity). At this level of luminous intensity, these reflectors can be easily seen by drivers 150 meters away with low beam head lights (that's almost 500 feet). This means that if they're driving at 55 miles an hour (80 km/hr) they have seven full seconds to see the pedestrian, slow down, and swerve to avoid them.