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ICBC Fall Feather Safety Reflector Campaign

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The ICBC fall 2020 road safety campaign using the feather safety reflector to get the message across.

Image courtesy of ICBC.

All drivers know how scary it is to all of a sudden find a pedestrian or cyclist right by their vehicle because they didn't see them any earlier. That is why it is so very important to make yourself visible to the driver!

Most collisions between vehicles and pedestrians take place in limited visibility. Add to this glare from other headlights, precipitation, and people in dark clothing, and you have a recipe for disaster. Quality safety reflectors can make you visible up to 500 feet away when used properly.That gives the driver 2 to 4 times more time to safety brake!If the driver can't see you, you don't exist.

This year the ICBC fall safety campaign is getting the massage across with white feather and rainbow pride feather safety reflectors. They are versatile and can be attached to bags, backpacks, coat pocket zipper pulls, walkers, and strollers.
Stay Bright. Be Seen.

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