Why do children make up such a disproportionately large percentage of the number of pedestrians injured and killed each year? Because they haven't yet developed the cognitive and sensory awareness to fully understand everything that's happening on the road around them. Unfortunately, we parents can have an over-inflated sense of our children's level of road awareness. Because we know they're clever and responsible we assume they're out there playing safely.But it only takes a single moment of forgetfullness and tragedy can occur in the blink of an eye.
Contrary to what you might think, children are most at danger in urban environments, not only in rural areas where there are fewer streetlights. In fact, traffic collision statistics clearly show that most injuries a higher percentage of pedestrian injuries and fatalities occur on well-lit city streets.
Just because there are street lights, that doesn't mean drivers can see your children. Weather conditions such as fog and rain can drastically reduce their visibility. And slick roads make it harder for drivers to stop their vehicles quickly, increasing the distance they need to avoid hitting a pedestrian by two to four times.
According to the US National Safety Council, the chances of being struck and killed as a pedestrian increase by 1100% after dark. That's because it's harder for drivers to see what's on the road around them at night. In fact, eight out of 10 drivers who strike pedestrians at night say that they "didn't see them."
In Indiana alone, 90% of motorists who hit people at night are not ticketed for any traffic violations-because it wasn't their fault the accident occurred. In Finland, it is required by law that as a pedestrian you must wear a certified safety reflector.
Maybe you think your children aren't at risk of being struck by a vehicle because they're too young to go out on their own at night.
... But what about other conditions of reduced visibility?
Do they ever walk outside in the rain?
Do they walk to and from a school bus when it's foggy, or snowing?
Are they ever outside in the "danger times" of dusk and dawn?If you answered yes to any of these questions then your children are at increased risk of being struck by a driver who simply didn't see them.
The best way to reduce your children's chances of being injured or killed by a vehicle is to get them to wear a personal safety reflector on their packs and/or clothing.
In fact, studies by the US Federal Highway Administration have proven that a safety reflector can increase a pedestrian's ability by 500%, and can reduce a pedestrian's chances of being struck by a car by 800%.
With numbers like that, a simple $5 reflector can be the best possible life insurance you could ever buy for your child. It's not just child pedestrians who are at risk in conditions of reduced visibility. Kids on bikes are also more likely to be hit by a car at night, especially by cars coming at them from the side, when the lights on the front and back of a bike aren't easily seen. A reflector hanging out of their pockets will increase your junior cyclists' visibility and significantly reduce the risk.
The great thing about our reflectors is that your kids will love them as much as you do.
Our reflectors come in all kinds of cool, fun designs and colours that will appeal to kids of all ages. Plus, with their intense reflectivity-which bends light three times inside the reflector before shooting it back at the source with a penetrating glare-your kids are going to love playing with them.